#Angry birds 2 claim your gem letter series#

It turned out to be a method of observing in order to map out distinct Habits, Activities, Space, Likes and Dislikes within the organization. We just did what we always do on a Monday, but we got 'shadowed' doing so. The exercise kicking off this process was called a 'Safari'.

#Angry birds 2 claim your gem letter series#

We did this through a series of exercises. Because only when we know who we are can we become what we want. Expose our DNA right down to the hair follicles. Create a solid foundation for all future marketing activitiesįor all of these challenges to be tackled, it was of utter importance to embrace an inside-out approach. Build a unique, coherent and layered brand identityģ. It's the reason you choose the blue or the red labeled coke.įor us, there were three major challenges within the branding process:ġ. It's how you behave, the way you speak, how your people represent it, and so on. It's the sum of all interaction that constitutes a brand's emotional experience. A brand is everything and everything is a brand. And with the organization expanding, that's a huge red flag'Ī logo is not a brand. 'Our branding no longer represented who we are, what we do and how we make a difference. Discussing possible approaches, collaborative processes and an overall partnership. Skip ahead a few days and there we are, having a cold one at our weekly 'Friday Drinks'. Its 'kill off the average' belief is what somehow triggered our interest. Not too much later and as fate would have it, we were approached by a Branding & Digital Agency called Stuurmen. We were in need of true and honest introspection. And with the organization expanding, that's a huge red flag. Our branding no longer represented who we are, what we do and how we make a difference. So today we are entering a new chapter and not just for the sake of change. We have finally committed a dedicated team into developing our very own, bespoke game project, for instance. But along the way, we learned that it has become part of a much wider variety of areas that we're in. We have been doing these types of adaptations for 11 years now and it has been a blast. No compromises, just cutting-edge results. We are best known for our ability to accurately and faithfully port titles across multiple core platforms. Say hello to the new Abstraction.ĪRK: Survival Evolved, The King of Fighters XIV, Hotline Miami, Angry Birds, Deadlight, Broforce: a few of the projects that we worked on. Especially in a fast-paced market such as ours, moments of reinvention and growth ask for an unbiased overhaul. And if you want to stay relevant as an organization, your brand must too. The world around us is constantly evolving.